GREEN CHEMICALS PLC
(or "the CompanyÓ)
green chemicals plc Signs Letter of Intent with GHD
(Good Hair Days)
green chemicals plc, the developer of Òcleaner, greener and saferÓ chemicals with industrial applications initially in textiles, the pre-treatment of wool and hair colourants, is pleased to announce that it has signed a Letter of Intent ("LOI") with Jemella Group, trading as GHD, to further develop the Company's platform technology for the production of hair products. The LOI covers the development by green chemicals plc of an exclusive range of user and environment friendly hair lightening and colouring products for GHD. The Company anticipates that the LOI will lead to a development agreement to enable work to commence with a view to deliveries of first products to GHD in early 2009.
Commenting, Andrew Bayliff , Chief Executive of green chemicals plc, said, "We are very pleased that the hair treatment applications of our patented chemistry platform will be developed for use by one of the most forward thinking brands in this market. The team at green chemicals plc looks forward to working closely with GHD to commercialise our technology in the substantial hair colorant market, which was estimated* three years ago to be worth GBP 214 million per annum in the United Kingdom alone." Martin Penny, the founder of Jemella Group said, "Our customers increasingly expect our products not just to perform but also to minimise harm to the environment. We hope our tie-up with green chemicals plc will give GHD a real competitive advantage in the battle for consumers' loyalty." * Source: Cosmetics, Toiletries & Perfumery Association Limited (trade body)
For further information please visit www.greenchemicalsplc.com or contact:
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Clemmie Carr |
Graham
Atthill-Beck |
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Stephen Winston |
Simon Hudson |
Peter Trevelyan-Clark |
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green chemicals
plc |
Tavistock
Communications |
Hichens Harrison
& Co. plc |
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Tel: +44 870 8354351 |
Tel: +44 20 7920
3150 |
Tel: +971 50 856
9408 or +44 20 7 588 5171 |